MEDIA/CULTURAL IMPERIALISM AND NATIONAL PICTURE. THE WAY AHEAD FOR NIGERIA.
Data plays a paramount function in every kind and framework of associations. The spheres of information vary from local, regional, national and international, both equally as a means of communication between people and since an instrument of understanding and knowledge between nations. The media is normally owned by rich plus the capitalists. Therefore whoever settings it has a very powerful instrument in his palm for they can channel the very thoughts of folks. Media imperialism is at the moment of primary importance to all the declares of the producing world. some cultures are rendered subordinate to others and that -the activities between cultures are never upon equal terms. Some nationalities and their worth systems are privileged because of the strategic dominance given them. CONCEPT OF MASS MEDIA AND ETHNIC IMPERIALISM
According to Boyd-Barrett, (1983: 13) in Olise, (2010: 104) mass media imperialism identifies вЂthe procedure whereby, the ownership, framework, distribution or perhaps content of the media in just about any one country are, singly or with each other, subject to substantial external pressures from the media interests of any other nation or countries, without in proportion reciprocation of influences by country so affected'. Media imperialism is a subset of cultural imperialism. It is actual and is hurting the interests of producing countries. In this age of globalization, the individuals of most expanding countries happen to be increasingly becoming supine consumers of media goods вЂcommodified' and churned out by giant worldwide media conglomerates and reports channels The ownership, framework, production as well as the distribution of media items are in their hands, in one way and also the other. And so they use these types of channels to propagate Western economic, socio-cultural and politics ideologies around the world. Which makes directional flow of information- in the dominant imperialist countries for the less created ones and not the invert (Hali, (n. d)). Multimedia Imperialism through this study is definitely discussed underneath the following postulates: I. Unbalances in North/South dialogue
II. Influence of intelligence agencies
III. Beginning of Conglomerates & Mass media Monopolies
IV. Divulgacion and mass media warfare
Imbalances in North/South dialogue
In the North/South (developed/underdeveloped) discussion, the movement of information can be characterized by the following basic unbalances: - Quantitative Imbalance: This imbalance is made by the variation between the amount of news and information emanating from the developed world and intended for the developing countries, and the volume of the stream in the contrary direction. Practically 80 percent worldwide news flow originates from the major news organizations of the produced countries although they commit only twenty to 30 % of news coverage to the growing countries, despite the fact that the latter include almost 3/4 of the human race. This brings about a veritable de facto monopoly for the created countries. In accordance to an UNESCO report, the ratio of information movement from north to southern is five: 1 making the southern region passive people (Olise, 2010: 105). Qualitative imbalance: It has to do with what is reported regarding developing countries by designed countries. As well as odd media about a vicissitude, war, pandemic disease and the like. Furthermore, this imbalance can be as a result of so many factors. Certainly one of which is the present infrastructure of international interaction, this favours the western because of their amount of technology, riches and competence. asserts that the distribution of power and wealth in international program which favors the western world, has created a direct effect and motivated communication framework and communication flows, making information exchange unequal, allowing for the predominance of the more powerful, richer and better nations around the world over the less powerful, significantly less richer and less better nations. The charge of technology is actually has made...
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