The Lenovo Group was founded in 1984 with a group of 12 engineers in Beijing, Cina. The company, earlier known as known as Star, makes a selection of products intended for worldwide deal such as desktops, laptops, web servers, handheld computer systems, imaging tools, and mobile phone handsets. Fortunately they are providers info technology the usage and support services. Lenovo is a public company (Honk Kong Share Exchange) as well as partially owned or operated by the China government. Lenovo opened the newest era of consumer Computers in Cina and became the biggest personal computer manufacturer, controlling 27% of the China PC industry. With their innovation they developed the groundbreaking Legend Chinese language Character Cards that translated English working software in Chinese character types, and achieved breakthroughs like PCs with one-button internet access. With all the achievement in their home market, Lenovo felt these people were ready to penetrate the global industry and in june 2006 purchased IBM's Personal Computer Division which altered them into a major international PERSONAL COMPUTER manufacturer. Due to the obtain, Lenovo gained the legal rights to the products as well as licensed trademarks just like ThinkVision, ThinkPad, ThinkVantage, ThinkCentre, Aptiva, and NetVista. The acquisition produced Legend the world's third largest computer system manufacturer (after Hewlett-Packard and Dell). The primary issue or worry now is if Lenovo may become the worldwide player that wants to become by retaining IBM's consumers while at the same time successfully integrate their Asian procedures with the ALL OF US operations of IBM.вЂѓ
Levono acquired its greatest customers centered in China and tiawan (90%), being the market in america and European countries its key opportunity as together they will account for more than 70% with the global COMPUTER market earnings. Below are the kind of key issues that can have an impact in Lenovo's strategy of accessing a global distribution and sales network.